I decided to take a deeper dive into the IBM website because it was one of the first websites that came up when I Googled “artificial intelligence”. IBM is an extremely old company being founded in 1911 and is a technology corporation with a presence all over the world. The website’s primary focus is to provide information relation to the company. The main tabs it has at the top of the website are “Products”, “Solutions”, “Consulting”, and “Support”.

The website homepage does not really execute any sort of functions and is there to provide information on the company. I know what the website can do by interacting with it. For instance, the top tabs have down arrows next to each word so that I know if I click on it, more information will appear for me to interact with. Also by scrolling down on the website I can see more information and links for me to link once I hover my mouse over them.

Looking at the website and its observing its sensory affordances I think it represents an extremely simplistic feel. The website is not too crowded with the main color being primarily white and a lot of empty space in general. There is a simple image at the top of the website with not too flashy colors and graphics.

In regards to the feel of the website it does feel simple, but when I clicked on the tabs at the top such as “Products” I was overwhelmed with too many options making it difficult to navigate what exactly I was looking for. I also cannot hear anything coming from the website as there are no videos or sound effects playing.

Lastly, I used the Wayback Machine to look at the website several years ago. Below is an image of the website on August 1st, 2017.

As you can see the image looks a lot different from what the website looks like today. It is covered in color and articles with very little white space like the website today. I think this a great example of how society has turned to simplistic aesthetics instead of unique and in your face like it was before.